• Innovative New Service Development and Digitalization: The Keys to Unlocking Success

Prof. Richard SＯ is a Professor in Industrial Engineering and Decision Analytics and in Biological and Chemical Engineering at HKUST. Prof. SO's research focuses on AI visual and audio systems. His research team designs, develops, validates, and implements innovative AI models and systems to improve human-computer systems. Examples include AI-enable smart hearing aids, AI-enabled remote fever screening systems, AI-enable remote health monitoring systems, sickness-free Virtual Reality systems and Smart crowd management systems. Prof. So has been selected as the Fellow of the International Ergonomics Association (IEA). At the time of the award, there was only 96 IEA Fellow world-wide honored with this Prestige title in 53 years of history of IEA. He is the first IEA Fellow from Hong Kong. He is currently serving as the Editor of Ergonomics and Associate Editor of Frontiers in Virtual Reality. He is a Fellow of Hong Kong Institute of Engineers and served as the President of the Bio-medical Division in 2019/2020. He is serving on the drafting committee of ISO International Workshop Agreement IWA3 on Image Safety and Commission Internationale de L'eclairage (CIE) Technical Committee TC1-67 and expert panel for ISO working group on dynamic image safety.